Case Study: Jared Dines Presents JAM HOUSE Poster
Role
Designer
Setting the Stage
A few weeks ago, I was contacted by Sunfyre, who wanted a custom poster designed for a project she was hosting called Jam House, presented by Jared Dines. The idea was to create something bold and energetic that could help promote the event while it was happening, since Jam House was being filmed and live streamed in real time throughout the week.
The event brought together a group of talented musicians and content creators under one roof to write, collaborate, and perform music together. Sunfyre reached out to me because she wanted a poster that not only captured the lineup but also reflected the intensity and excitement of the live stream as it unfolded.
This poster served as the official visual for the event, appearing across social media and helping to spread awareness while the sessions were being broadcast live on Twitch. Every detail needed to convey the energy of collaboration, musicians coming together, the sound of creativity in motion, and that unmistakable heavy metal atmosphere that defines Jared Dines’ world.
About the Event
Jam House was the brainchild of musician and YouTuber Jared Dines, known for bringing together some of the biggest names in the online metal and rock community. The concept was simple but exciting: gather a group of musicians in one house for a few days, give them the space to create freely, and see what kind of music and moments would emerge.
The event took place at The Monopoly House, a massive and picturesque property in Chilliwack, Canada, and was hosted by Sunfyre, who’s not only a Twitch streamer and drummer but also a member of the band Fractal Sun from Costa Rica. Throughout the week, cameras rolled and streams went live daily as artists jammed, wrote songs, and collaborated on new material.
The lineup was stacked with talent from across genres and platforms, including Drewsif, Austin Dickey (Dark Watch), Rikki Thrash, Hellen Quiros (Fractal Sun), Bernth, Brandon Acker, Santiago Mejia (Fractal Sun), Johnny Ciardullo (Carcosa, AngelMaker), Six String TV, and Andrew Baena (Carcosa).
What made Jam House unique was its hybrid nature, part music retreat, part livestream event, and part documentary. The musicians spent several days creating original songs together, which culminated in a small concert for the homeowners, featuring both their new material and covers of classic songs (including a tribute to the late Ozzy Osbourne).
The entire experience was filmed documentary-style, with episodes now being released weekly on Jared Dines’ YouTube channel. The poster I designed not only helped promote the live stream as it happened, but also continues to serve as a recognizable visual for the ongoing Jam House series.
- Visually loud and high-contrast to reflect Blink-182’s chaotic, fun energy
- Playful enough to nod to the band’s humor and irreverence
- Consistent with my drippy skull aesthetic
- Adaptable for both print and motion graphics
Creative Direction & Goals
When Sunfyre reached out about the Jam House poster, she already had a clear vision for the overall layout and tone. She wanted something that would echo the structure of the Homecoming Concert poster I had designed for her earlier in the year, a dynamic composition that featured the event’s setting in the background, with the hosts and musicians layered prominently in the foreground. The goal was to instantly capture the excitement of the event while making the poster functional for promotion across social media.
Because Jam House was being streamed live on Twitch, the design needed to grab attention immediately. It had to feel bold and energetic- something that would stand out in a fast-scrolling feed and entice people to click and tune in. I wanted to create a visual that reflected both the spontaneity of the musicians’ creative process and the heavy, high-energy atmosphere surrounding the project.
The poster needed to accomplish several things at once:
- Highlight the main hosts, Sunfyre and Jared Dines, as the faces of the event.
- Showcase the lineup of talented musicians involved, giving each a clear and recognizable presence.
- Visually connect the event to its location, The Monopoly House, to ground the design in reality and context.
- Use color and tone to evoke excitement, intensity, and that “metal” aesthetic Jared Dines is known for.
- Fit perfectly in Instagram’s portrait format, since that’s the primary platform for most of the artists and their audiences.
This balance of functionality and artistry was at the heart of the project. It needed to feel promotional yet personal, a poster that could live both as a digital ad and as a piece of collectible art representing this unique collaboration.
Design Process
Once I had the direction and overall vision from Sunfyre, I began sketching out the composition and layout. Like the Homecoming Concert poster, I wanted the design to establish a strong visual hierarchy, with Sunfyre and Jared Dines as the most prominent figures at the top, since they were the key faces behind the event. Beneath them, I arranged the rest of the musicians in a layered formation that gave everyone visibility without feeling cluttered.
The background features an aerial view of The Monopoly House, the actual location where Jam House took place, in Chilliwack, Canada. Using the real setting helped ground the poster in authenticity while also providing a dramatic, cinematic backdrop. It tied the design back to the event’s atmosphere and added a subtle sense of scale and realism.
Every element of the poster was created and composited in Photoshop, where I spent time refining lighting, balance, and texture across all of the portraits. Once the layout was locked in, I focused on creating a cohesive tone throughout the image. I added subtle grain, warm highlights, and deep red hues that helped the figures pop and gave the entire piece a gritty, energetic feel. The red tones were intentionally chosen because they’re bold, emotional, and command attention, ideal for an event designed to grab viewers mid-scroll and pull them into the live stream.
Typography also played a big role in the final impact. At the top, I placed “Jared Dines Presents” and the large, expressive “Jam House” title in a distressed, bold typeface to reflect the intensity of the music world it represented. Directly below that, “Hosted by SunfyreTV” established her central role as the host and creative force of the stream. The remaining text at the bottom, including the dates, times, and Twitch link, was designed to be legible even on smaller mobile screens, since most promotion would happen through Instagram stories and posts.
During the design process, we created two different versions of the poster, one to account for possible lineup changes and another finalized version once everything was confirmed. This flexibility allowed the poster to be ready for release at a moment’s notice as new announcements came in.
Overall, the design aimed to capture movement and energy, mirroring the creative chaos that happens when so many talented musicians come together in one space. Every layer, from lighting and tone to text placement, was chosen to make the viewer feel like they were part of that momentum.
The Final Design
The final Jam House poster came together as a striking mix of energy, collaboration, and atmosphere, everything that defined the event itself. The composition pulls the viewer’s attention immediately to the top, where Jared Dines and Sunfyre dominate the frame, representing the creative partnership that brought the project to life. Beneath them, each musician from the lineup is featured in a way that feels balanced and cohesive, almost like a visual “band poster” for the entire Jam House crew.
The background image of The Monopoly House adds an important sense of place. Framing the musicians against an aerial shot of the home gives the poster a cinematic quality, grounding it in reality while making it feel like a movie event rather than just a livestream. The idea was to give viewers the impression that something big was happening, even before they knew what Jam House was.
Color was one of the key drivers of the overall feel. I leaned heavily into deep reds and warm undertones to convey intensity and passion, the kind of visual heat that matches the energy of a metal jam session. The subtle grain and texture overlays added a lived-in, almost documentary feel, connecting the poster to the raw, in-the-moment nature of the livestream.
Because the poster was intended primarily for Instagram promotion, I designed it in the portrait format (4:5 ratio) optimized for social feeds, Instagram specifically. This gave it the maximum screen space possible on mobile devices, ensuring that the title, host names, and lineup were all readable at a glance. The balance between bold typography and sharp contrast made it ideal for quick recognition in fast-paced scrolling environments.
The end result was a promotional piece that doubled as a collectible, something that musicians, fans, and viewers alike could share, repost, and remember the event by. The design managed to feel both professional and community-driven, polished enough for branding, yet raw enough to represent the creative spirit that Jam House was built on.
Launch & Impact
Once the Jam House poster was finalized, it was shared across every major platform by the musicians involved, Jared Dines, Sunfyre, and the entire lineup of artists who took part in the event. Because each musician had their own dedicated fanbase on platforms like Instagram, YouTube, and Twitch, the poster quickly spread through the online metal and rock communities.
Every repost and story share amplified the event’s visibility, turning the poster into a key visual identifier for Jam House. Within days, the design had reached millions of views, driving engagement to both the livestream and the upcoming YouTube series. It served not only as an advertisement but also as a unifying piece of branding that connected all of the individual creators under one visual banner.
During the live-streamed sessions, the poster appeared repeatedly in online discussions, fan posts, and reaction clips, helping build anticipation for the performances and final concert that capped off the week. Even after the event concluded, it continued to circulate online as the first episode of the documentary series premiered on Jared Dines’ YouTube channel, with Episode 2 scheduled to release October 9th.
The artwork has also made several cameos within the musicians’ daily vlog content from the event, especially in Sunfyre’s behind-the-scenes videos – further cementing its presence as part of the Jam House identity. The positive reaction to the poster and the event as a whole was overwhelming, and it brought a noticeable wave of new eyes to my work as a designer.
For me, it was incredibly rewarding to see something I created become such a visible and memorable part of a large-scale collaboration between so many talented musicians. Projects like this remind me of how powerful design can be when it captures not just an event, but the energy and emotion behind it.
Reflections
Designing the Jam House poster was one of those projects that reminded me why I love doing what I do. Even though it’s stylistically different from my usual drippy skull artwork, it still carried that same energy I always aim to capture, bold, eye-catching, and a little chaotic in the best way.
What made this project special was how collaborative it felt, even from behind the screen. Every part of the design was about showcasing the talent and chemistry of the musicians involved, while also creating something that visually represented the sound, emotion, and intensity of the event itself. Seeing my work shared by Jared Dines, Sunfyre, and so many others, and watching it gain traction across the internet, was an incredible experience.
I also loved being able to experiment creatively with this one. From the gritty red tones to the layered composition, it pushed me to think differently about how to structure group pieces and balance hierarchy while still keeping things visually dynamic. It was equal parts design challenge and creative playground.
Ultimately, this project showed a side of my work that often surprises people, that I don’t just make drippy skulls. I love creating visuals that tell stories, promote something meaningful, and bring a concept to life, no matter the subject or style. Projects like Jam House remind me that versatility is part of my artistic identity, and I’m grateful for every opportunity that lets me explore that. 💀✨
If you’re looking to make your next concert or event poster, feel free to reach out!