Case Study: Drippy Skull Craft Beer Label Mockups

As a personal project, I designed a series of craft beer label mockups to explore packaging design and bring my Drippy Skull illustration style into the world of craft brewing. Each label was hand-drawn in Procreate, incorporating bold, surreal skull-inspired imagery, and then refined in Photoshop to create polished, realistic mockups. The goal was to develop unique, eye-catching packaging that could stand out on store shelves while aligning with the creative and experimental nature of the craft beer industry.

Each beer label has its own distinct identity—Melted Skull, Skullcap Saison, Carrion King Imperial Stout, Skull Swirl Cream IPA, Drippy Skull, and Horizon Sun IPA—featuring bold color palettes, intricate textures, and high-impact typography. The drippy, psychedelic aesthetic ties them all together, making them part of a cohesive collection. This project helped me refine my approach to packaging design, branding, and product visualization, and I hope to one day collaborate with breweries to bring these concepts to life.